Google Analytics 4 (GA4) is the latest version of Google Analytics. It was released in October 2020 and is designed to be more user-friendly, flexible, and privacy-focused than previous versions. GA4 uses a different data model than previous versions.
• The basics of GA4 and how it differs from previous versions of Google Analytics
• Understanding the GA4 data model
• How to set up GA4 tracking for your website
• Tracking marketing campaigns
• How to analyze user behavior and engagement data
• How to create custom reports and dashboards