An Indian Pioneer
Macmerise is a rising star in India’s tech gadgets and accessories industry. It is best known as India’s first decal manufacturer and the first company in the country to be awarded licensing rights by major Hollywood studios including Disney, Marvel, Lucas Films and Warner Bros (DC Comics).
Like most online retailers, Macmerise invested significantly in pay-per-click (PPC) marketing to grow its business. While the initial results were good, increased competition eventually resulted in soaring acquisition costs, diminishing returns and, worst of all, stagnant revenue growth.
The Need for an Advantage
To optimize its performance marketing, Macmerise relied heavily on the targeting and conversion features offered by online ad platforms, like Meta and Google Ads. These are tools that every advertiser has access to, which meant Macmerise and its competitors were using similar strategies. Macmerise’s CEO, Sahil Shah realized that the company’s digital marketing did not have any competitive advantage.
To differentiate its strategies, Sahil searched for a solution that would deliver a deeper understanding of how customers were engaging with their products and content and identify new audiences that have a high probability of buying from Macmerise as opposed to the competition. After an exhaustive search, they discovered ReapDigital, a digital marketing agency who not only has the expertise and knowledge, but also has their in-house data science platform, Alavi.ai that has helped brands across a broad range of industries greatly improve their digital marketing.
Growth through a Customized Strategy
After a thorough analysis of Macmerise’s past data, market and competitor research, ReapDigital was able to compose a strategy tailored to achieve Macmerise‘s specific performance marketing goals.
Using this strategy, a series of highly targeted campaigns were launched on Meta and Google Ads which were closely monitored to ensure they were optimized to deliver the best results. Additionally, the continuous funnel development helped guide potential buyers through their journey from awareness to conversion.
The team also personalised each ad campaign’s creatives using the interests, affinities and demographic variables identified by Alavi, giving Macmerise an added edge to their campaign efforts.
