Filippa K is a leading Scandinavian fashion house founded in 1993 in Stockholm. The brand is known for its timeless, minimal design philosophy rooted in mindful consumption. With a strong European presence and a loyal global audience, Filippa K continues to grow with a focus on sustainability, quality, and modern ready-to-wear.
Filippa K’s paid social performance was limited by inconsistent campaign learning, slow creative testing cycles, and fluctuating ROAS across key markets. Inefficient budget allocation and limited insight into product performance further restricted scale. The brand needed a clearer, more stable foundation to support sustainable growth while maintaining its premium identity.
Filippa K partnered with ReapDigital to improve performance consistency, strengthen measurement, and introduce a structured testing framework designed to unlock efficient and predictable scale.
ReapDigital implemented a structured performance strategy combining learning-driven campaign optimization and disciplined creative testing to strengthen Filippa K’s paid media foundations.
To improve performance stability, ReapDigital restructured Meta and Google campaigns to reduce learning disruption and improve budget distribution. A clear full-funnel setup aligned campaigns with the customer journey, enabling more consistent learning and stronger performance across markets.
ReapDigital introduced a structured creative testing framework aligned with Filippa K’s brand guidelines, allowing for faster insights and scalable creative direction. In parallel, gender, region, and product-level strategies were implemented to allocate spend more efficiently and improve ROAS across priority European markets.
ReapDigital’s learning-led and creative-first approach delivered strong performance gains.
Performance across all regions:
Sustainable and scalable growth through learning-led campaign structures and structured creative testing.
By refining its paid media approach, Filippa K not only improved performance efficiency but also built a strong foundation for long-term growth across key European markets. With ReapDigital’s expertise, performance challenges were transformed into scalable opportunities, positioning the brand for continued expansion and profitability.